Game On
A collaboration between a non-gaming brand like Onitsuka Tiger and a gaming franchise like
The Last of Us bridges fashion and storytelling creating buzz across both worlds. It attracts gamers with exclusive in-game gear and
sneaker fans with collectible drops, driving hype, visibility, and
cross-community engagement for both brands..
Role: Creative Strategist, Art Director, Copywriter
Onitsuka Tiger X The Last of Us
Integrated Campaign and In game collaboration
Game On
Onitsuka Tiger X The Last of Us
Integrated Campaign and In game collaboration
A collaboration between a non-gaming brand like Onitsuka Tiger and a gaming franchise like
The Last of Us bridges fashion and storytelling creating buzz across both worlds. It attracts gamers with exclusive in-game gear and
sneaker fans with collectible drops, driving hype, visibility, and
cross-community engagement for both brands..
Role: Creative Strategist, Art Director, Copywriter
Game On
Onitsuka Tiger X The Last of Us
Integrated Campaign and In game collaboration
A collaboration between a non-gaming brand like Onitsuka Tiger and a gaming
like The Last of Us bridges fashion and storytelling creating buzz across both worlds.
It attracts gamers with exclusive in-game gear and sneaker fans with collectible
drops, driving hype, visibility, and cross-community engagement for both brands..
Role: Creative Strategist, Art Director, Copywriter
Game On
A collaboration between a non-gaming brand like Onitsuka Tiger and a gaming
like The Last of Us bridges fashion and storytelling creating buzz across both worlds.
It attracts gamers with exclusive in-game gear and sneaker fans with collectible
drops, driving hype, visibility, and cross-community engagement for both brands..
Role: Creative Strategist, Art Director, Copywriter
Onitsuka Tiger X The Last of Us
Integrated Campaign and In game collaboration
In Game Onitsuka Pop Up Enhances Player Survival Stats
In-Game Onitsuka Pop-Up Enhances Player Survival Stats
In-Game Onitsuka Pop-Up Enhances Player Survival Stats
Collect All Pendants, Earn Final Trophy
Limited Edition Onitsuka Tiger × The Last of Us Customizable Shoes
Limited Edition Onitsuka Tiger
× The Last of Us Customizable Shoes
Instagram Ads
Collect All Pendants, Earn Final Trophy
Promotion On Footlocker's Website
Limited Edition Onitsuka Tiger
× The Last of Us Customizable Shoes
OOH Ads
Promotion On Footlocker Website
Instagram Ads
OOH Ads
